Winter admissions at the University of Occupational Safety Management in Katowice (WSZOP) lasted from May to October 2023. The courses were promoted through an internet campaign, social media, outdoor banners and advertising on the door of Galeria Katowicka. Sliders have appeared on the university's website, and new banners have appeared on the courses, admissions and postgraduate courses subpages.
The outdoor advertising was to promote the university and its educational offer. Five banners were created for the campaign: 2 x 4 m, 13.55 x 9.6 m, 15.5 x 7.6 m, 5.5 x 8 m and 7.5 x 8.2 m. Their fixed elements were the logo, the name of the university and a hashtag with the address of the headquarters. The banners also featured the admissions slogan: Study in the heart of Kato and the fields of study. The designs used photos from a photo shoot that was taken to promote admissions.
Banner at Warszawska Street in Katowice
Banner at Mariacka Street in Katowice
Banner at 3 Maja Street in Katowice
Banner at Królowej Jadwigi Street in Dąbrowa Górnicza
Banner at Aleja Róż in Dąbrowa Górnicza
The rest of the projects of the campaign can be viewed here: